Search Engine Friendly Web Design

If you want your web site to be friendly to search engines and acheive your SEO goals then you need to start at the ground up. Begin with selecting the ideal amount of keywords and how to use your keywords in your domain name. Build a hierarchical structure from it. Where your home page with [ www.WidgetShop.com ] is at the top of the hierarchy. Below it are your categories or sections. Five of these will be named after your secondary keywords with the other named as required (e.g. News or Shop). At the bottom of pyramid are articles or pages that use tertiary keywords in their titles.

This hierarchical web site structure is not only makes your web design search engine friendly but is also easy to understand by visitors. Those who find your site via minor keywords can intuitively navigate to find other content of interest. Keeping visitors on your site through sticky content and commonsense web design will reduce your bounce rate and increase your search engine rankings.