DIY Link Building

The lack of control over external links can be very frustrating. Unlike internal links you can't make sure that the link text and your keywords match up but there are ways to create a range of external links that match your keywords and it. most importantly, it costs you nothing.

Squidoo and Web Jam are one of a number of web sites that encouage visitors to create their own pages on whatever subject they want. They provide tools that will automatically list relevent books from Amazon, auctions from Ebay or videos from YouTube. In short Squidoo and Web Jam want to make it as easy as possible for you to create a new page on their site.

This is perfect for your own DIY link building stratergy. Create one or more pages on their web sites based around your keywords. Pull in whatever quick & easy content they are offering and add your own text. Just as with the pages on your own site, the text needs to be quality content, relevant to the subject, and focused on a keyword. Now add links to one or more of your landing pages and its done. The whole process should not take more than an hour. Do this first for your major keyword and then repeat it for each of your medium keywords. Include links to your minor keyword landing pages as well but minor pages are not worth targetting with their own specific Squidoo or Web Jam page.

Another link building tool is Micelife. Its sole purpose is to help you with your link building. Join up and write an article featuring one or more of your keywords (remembering the Once Per Paragraph rule) with up to three links to your web site. If it is good enough quality it will be approved and soon indexed by Google. Because MiceLife is an old, well established web site, articles will feature well in Google results drive traffic towards your web site.

There are also numerous article respositries like Micelife. Try searching for “article directory” in Google. These sites can be a pain to use as they all have slightly different rules about what can and cannot be post. Their content can also take time to appear in Google. However you can reuse the same article created for MiceLife over and over again and each time you post it to one of these sites you are building links back to your web site. So it may be a chore but its well worth it. A good source of news about articles posting sites and other search engine topics is Mr-SEO. They also have a podcast that is worth listening to.