One advertising option where you can make good money is direct selling of advertising space. This requires you to contact companies who have products related to your web site and sell them advertizing space for a week, a month or more. By dealing direct you cut out the middle man and as your payment is based on the number of clicks the advert gets, your income is fixed. Obvious considerably more work than using Google as an advertizing program but more rewarding.
This is easier to do with a well established web site that has proven track record of attracting visitors. Sites targeting small niche markets will also find it easier as the advertisers will be keen to advertize anywhere that that focus on their field.
A halfway house between directly sold adverting and CPC based adverts is . They will sell small text links on your behalf to advertisers. All you need to do is reserve a small but prominent place on your site for them. As with direct sales, the more successful your web site, the more you will make. But it takes no effort from you and you only use your precious above the fold pixels if you have adverts to run.
Chris Tregenza runs a variety of web sites including MiceLife, writes free seo articles and a SEO Blog
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